Celebrating 25 years delivering exceptional print

Look Book: Standing out from the crowd

It’s the time of year when we notice an increase in the volume of brochures through the letterbox and it becomes increasingly challenging for brands to create eye-catching  communications which stand out on the doormat. One way to do this is with the use of special brochure finishes. Here we showcase some of the covers which have caught our eye this Autumn (and that of our favourite postie Nigel too)!

 

White Stuff

One of our favourites this Autumn, we love the striking design which White Stuff has created enhanced by the application of two foil overlays, a flat bronze and a glossy black which catches the light and creates a tactile relief to the cover.

The back cover has also been cleverly used to create a punch-out 20% discount card as an added incentive to purchase.

Cath Kidston

Creating a tactile cover helps a brochure get noticed in a bundle. Cath Kidston does this well with an overall matt soft-touch laminate applied to the outer cover creating subtle colours and giving it a premium feel. A brochure you will feel inclined to hold on to.

 

 

Cook

Another clever design we have spotted this Autumn is Cook’s die-cut cover. An eye-catching design, the punched-out shape gives a preview to tempt you inside. Probably more suitable to short run brochure projects but definitely an idea to differentiate and create impact.

The Fold

There has been a growing trend in recent seasons for brands to use uncoated cover stocks, the perception th

at these convey a more upmarket feel than a silk or gloss cover. Whilst we love the use of uncoated on some brands, it tends to leave images flat and lacking vibrancy. The Fold has bucked this trend this season making a bold statement with a luxurious gloss cover. It gives exceptional detail to the photographic images and aligns the brand with the glossy monthly style bibles, the likes of Vogue, Porter and Harper’s Bazaar.

Pure Collection 

With the festive season approaching, what better way to get noticed than with a metallic foil to your Christmas cover. An expensive addition, it’s probably not commercially viable all year round, but is definitely worth considering at Christmas to add that special finish and festive feel.

Gold and silver are the standard and most popular foils, but there’s a vast spectrum of foil colours available as well as elaborate designs that incorporate a pattern or raised effect. Worth investigating the options and requesting samples from your printer.

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